Timothy Chalamet’s “Wonka” is in movie theatres to bring wonder and magic to audiences worldwide this holiday season. And, in a movie theatre first, a vegan commercial airs during the film’s pre-show.
BAFTA director, Alex Lockwood, teamed up with Eat Differently for this Public Service Announcement (PSA), to “highlight the transformative power of art and thinking (and eating) differently.” The PSA features loads of celebrities who’ve adopted a vegan lifestyle, from James Cromwell to Natalie Portman to Joaquin Phoenix to Billie Eilish, and many more.
“We are the music makers … and we are the dreamers of dreams,” Arthur O’Shaughnessy and Willy Wonka, reads the opening of the commercial, continuing, “Dream of a world where kindness embraces all and knows no bounds.”
Showing in 1,800 theatres across the United States until Christmas Eve, Sunday, Dec. 24, 2023, here is a look at the moving 60-second ad: