Bryan Adams has partnered again with sustainable and cruelty-free Canadian brand Wuxly on a new winter parka.
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Just in time for the holidays, the new limited edition white coat — of the rock star’s Bryan Adams Designed (BAD) collection — has launched.
There are only 40 pieces available of this snowy coat, making the BAD Elk parka in white Wuxly’s “most exclusive yet.”
Adams himself is modelling the stunning coat in true rock star form.
The eco-friendly piece has bio-based insulation, fabric made from recycled materials, and even has a pocket designed for a guitar pick.
“I’m so proud to have collaborated on this kick ass collection with Wuxly — a brand that I have personally admired for years and whose core values, I share — and I can’t wait to see how people make it their own and rock these pieces,” Adams said of his coveted line when it first launched in 2022.
The Canadian musician has been a big supporter of Wuxly, attending the opening of the brand’s retail location in Toronto a year ago: